ASSETLINK NAIDOC WEEK
The artwork reflects Assetlink and captures their culture and values as they celebrate NAIDOC Week.
Assetlink is an Australian privately owned integrated facilities services provider with over 3,000 people serving over 1,200 customers in Australia and New Zealand.
Year
2022
Title
Ngurra
Location
Australia Wide
Client
Assetlink + Boomalli
With over 28 years’ experience Assetlink provides integrated facilities service solutions across several industry channels. Assetlink collaborates with clients leveraging their people, technical capability and innovative approach helping ensure the highest level of support for the delivery of businesses to their customers.
Assetlink commissioned the project through Boomalli Aboriginal Artists Cooperative. The artwork is a graphic design piece created to reflect Assetlink and capture its culture and values as they celebrate NAIDOC week. The artwork was designed to be adorned on uniforms that will be worn by Assetlink team members at their client locations throughout Australia, particularly during times and dates of significance including NAIDOC and Reconciliation Week.
The artwork was launched during a NAIDOC week event in July 2022 at Assetlink head office in Gladesville, NSW. The polo shirts we worn by all of the staff in attendance and followed up with an artist interview to unveil the artwork in its entirety and discuss the meaning and inspiration of the work.
The artwork titled Ngurra – a Dharawal word meaning Camp depicts Assetlink as a home that connects to communities, organisations, and partners.
The main circle in the centre represents the company, its core values, and a strong sense of customer service. The other circular symbols around refer to People and Place, and Partners, while the footprints are symbolic of the company creating connections through collaborations and partnerships. The patterns and colours in the background are an acknowledgement of the changing landscape of this vast country, and a recognition of the history and cultures of the Traditional Custodians of the Land.
